Business-Tourism exchange PUT – meeting point for tourism professionals

Since 2000, we have proudly organized the Business-Tourism Exchange PUT, the most important annual gathering of tourism professionals in the region. This B2B tourism exchange is a crucial platform for networking and fostering tourism development in Croatia. Over the years, the PUT Exchange has been held in various prestigious locations across Croatia, adapting to the needs of the tourism sector and promoting diverse regions, with the island of Cres set to host from 2026.

Content: Our role in organizing the PUT Exchange is comprehensive, ensuring a dynamic environment for the tourism sector:

Program design and content curation: We create relevant themes for panels and lectures and engage expert speakers from the tourism industry, ensuring up-to-date and useful content that follows tourism trends.
Participant acquisition and management: We specifically invite and register key stakeholders such as travel agencies, hoteliers, tour operators, representatives of tourist boards, and service providers, and coordinate their participation from initial registration to departure.
B2B meeting coordination: We develop and implement efficient systems for arranging and conducting business meetings, enabling participants to maximize the networking potential of the Exchange and forge new business collaborations.
Location selection and management: We actively participate in selecting and preparing optimal locations for holding the Exchange. Over the years, we have organized it in various destinations such as Terme Sveti Martin, Velika Gorica, Opatija, Šibenik, and Biograd na Moru, and from 2026, the host will be the island of Cres, ensuring each host city has the opportunity to present its tourism potential.
Technical and logistical support: We ensure the flawless functioning of the entire event. This includes equipping conference halls with state-of-the-art AV technology, organizing catering, and efficiently managing participant flow and registration, thus guaranteeing a high level of congress and conference organization.
Promotion and public relations: We conduct targeted campaigns to promote the PUT Exchange in both domestic and international markets, using various channels (digital platforms, media, partnerships) to attract a large number of relevant participants and ensure broad media coverage.
"Simply the Best" Award Ceremony: As part of the PUT Exchange, we traditionally present the prestigious annual "Simply the Best" award. This award, established in 2009 in collaboration with the Association of Croatian Travel Agencies (UHPA), recognizes and highlights quality, inventiveness, and creativity in tourism, honoring projects, events, destinations, and individuals whose work contributes to the development and enhancement of Croatia's overall tourism offer.

Through the PUT Exchange, we continuously confirm our expertise in organizing business events that foster innovation and collaboration, thereby contributing to the strengthening of the tourism industry in Northern Croatia and the entire country. Our work enables the creation of new business opportunities and the enhancement of the tourism offer.